As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future fax list capability is and reflects on your past successes.These are usually produced as brochures or booklets and are now increasingly appearing in online formats eh, HTML, PDF and self-executable fax list eBooks. (The Entrepreneur Magazine section of "The Weekend Australian" of 25 Feb 2005 ran an article advising that legal and other professional firms are now using electronic media for their capability information). Include your logo, corporate colors and graphics so that your market develops fax list corporate identity and branding recognition.
Some organisations and individuals prefer fax list to call them Corporate Brochures, Organisational Profiles, Prospectus' etc. This seems to be the preferred terminology and is, in my opinion, more accurate and descriptive.The better Capability Statements produced as printed documents are graphics intense, professionally laid out and attractively produced on high quality papers. The simplest form can be produced in black and fax list white or color on a cheap laser or inkjet printer Why have a Capability Statement?When prospective clients enquirer about your services or products, you send them a Capability Statement. If they visit your Internet site and don't want to spend time reading about you and your organisation, they can download your file and read it when more convenient.Clients may pass it to fax list others when recommending your services.
You can send one with your proposals, publicity fax list materials, and on other occasions when the opportunity presents.Clients may have dealt with you for years, but only buy the same service. They may have no idea you also provide other services they could use. It spells out what you can do in addition to what you do for them now.If you fax list don't tell people what you do, how can you expect them to call you when they want something done?What's in a Capability Statement?It's not a dumb question! There are two trains of thought. One suggests that it should be chock full of verbiage about how you can help your clients or fax list prospective clients. The other view is that you simply tell them what you can do and let them decide whether they want your services.