Introduction: Compared business email list with the C-side, the business of the B-side is more biased towards the user attributes of the enterprise, and will be closely related to the enterprise's strategy, business, organization, supply chain, etc. This series of articles is planned to be divided into three parts, which will introduce the enterprise's business, products and For the supply part, this film is the first chapter, the business chapter.
A common misunderstanding of B-end product managers is that they only focus on the product itself, while ignoring the actual meaning of the product.
Therefore, we often hear complaints from the business side, "The function you are doing is different from our actual business and cannot be used", "The abnormal situation of this business has not been considered, and the process is stuck" and so on.
We can't expect business parties to express their needs comprehensively and clearly, so that the role of product manager will lose its meaning. Under normal circumstances, it is still necessary for product managers to use professional knowledge to conduct sufficient research on the business, so as to provide objective and feasible solutions.
1. Why do you need to understand business
1. The product is the carrier of the business
First, we need to clarify the fact that a product is a product of a company's business development to a certain extent . When the overall business volume reaches a certain amount, we will resort to online demand to improve efficiency, digitize business, and reduce costs.
As the saying goes: "Kung Fu is beyond poetry". When a poet writes poetry, it is not that he is bored at home thinking hard about what ideas to express, what allusions to cite, and what scenes to write, it is just for the sake of writing poetry. Poetry is the carrier of the poet's emotional expression. If possible, the carrier can also be words, Fu, or even music.