In 2021, WeChat 8.0, once again successfully swiped the circle of friends, or it will be the first Internet event in 2021, a self-formed communication event.
Among Internet products, there are very few product events that are self-propagated by non-KOL drivers; in my impression, NetEase Cloud Music and Tencent WeChat can trigger large-scale screen refreshes every time. , causing people to follow.
But it is very interesting to see this screen swiping event. Before appstop has not reminded to update, screenshots of 8.0 related products have already appeared in the circle of friends and even in the WeChat group, and they are quickly "crazy".
So what kind of reliance can the WeChat 8.0 version be able to spread rapidly in the circle of friends, communities, and other social platforms? What factors are driving the fermentation of fission? Can such a spread be replicated?
01 Why WeChat 8.0 will be spread
Mysterious and controversial, it has extraordinary appeal in any era.
The new revision of WeChat 8.0 is itself a hot topic. Judging from the previous screen refresh, this screen refresh mainly focuses on these points, facial expressions (bomb fireworks), card status, live broadcast revision, and WeChat friends exceeded 10,000 people.
In the social currency of "Crazy Biography", there is a saying that people are willing to choose iconic identity signals to judge their identity; to judge the identity of the person through the behavior and language of others, so people like to share some things that give them a sense of honor , to maintain a good impression of themselves in people's minds.
The potential formula behind being swiped by WeChat 8.0
The spread of WeChat 8.0 is based on the point of social currency, capturing information at the first time and sharing it; it can not only highlight country email list one's sense of honor, but also quickly gain impressions, likes and focus in the circle of friends.
Explained from another angle, sharing will get "timely feedback", and the content will be recognized through behaviors such as likes, attention (copying content), and evaluation; this short-term and fast feedback mechanism can greatly stimulate Sensing experience to form positive feedback.
The potential formula behind being swiped by WeChat 8.0
Once the feedback path is formed, the properties of self-propagation are cultivated.