From V1.0 to V2.8.1, focus on the precise matching period. In this iteration period, we still focus on improving the accuracy of matching and improving the user chat experience.
From V2.8.3 to V3.6.0, the product Buy email list positioning diversification period. In this iteration period, three new functions, marriage and love, offline activities and online activities, have been added successively. However, in the early stage of this iteration period, it still experienced a long period of confusion in positioning, which was manifested as a back-and-forth change of some functions.
Common features of social needs the perspective of user needs
According to the content of Apple APP Store user reviews, we have obtained statistics that the main usage needs of the users are: looking for marriage partners (about 40%), finding close friends (about 30%), and making friends and chatting with strangers without a clear purpose (about 40%). 30%).
Therefore, the same target users are: people who want to find close friends or marriage and love objects with similar views among strangers.
The core needs of users are: to find close friends or marriage partners with similar three views.
Analysis of the same problems from
It still meets the social needs of users with strangers. The social needs of strangers share the common characteristics of human social needs:
1. The social needs of users need to be continuously satisfied through social behaviors, and different needs cannot be satisfied with each other.
For example, people cannot meet the needs of talking and talking by playing cards and games.
2. Users will continue to satisfy their needs through social behaviors when their needs are not fully met, but will not seek excessive satisfaction after satisfying their needs.
For example, when you have finished talking with your friends and pouring out your bitterness, you will feel at ease, and you will not talk to your friends again in a short time.
3. Different demands are generated at different frequencies. Some demands have the characteristics of natural high frequency/natural low frequency, and the frequency of some demands is affected by other factors.
Needs such as heart-to-heart talk and making friends are natural low-frequency needs, while communication with colleagues in the workplace is a natural high-frequency need. Chatting with friends depends on how familiar you and your friends are and how much they have in common.