Are interested in the checkout stores of which . are very interested and . are somewhat interested. Of those who have at least some interest in trying checkout-free stores . said they want to use the stores for all or almost all grocery shopping. How often customers want to use the checkout-free supermarket Interest among tech-savvy consumers is . The affinity for technology and the age of the customers play a large role in their desire to test cashless shops. The difference is smaller for the gender of the participants. Tech-savvy consumers show a much greater interest in trying checkout-based stores than those who limit their use of technology.
As consumers age interest in supermarkets with the new concept decreases. . of the participants who like to try out new technologies and are at the forefront of new trends show interest in cashless shopping. . of participants who keep their technology use to a minimum are interested. . of - year olds are interested compared to . of - year olds. . of the male participants are interested in the cashless technology and . of the Specific Database women. Respondents are counted as interested who indicated that they were either somewhat or very interested in cashless shopping. Avoiding contact with others is one of the main advantages of checkout shopping Customer preferences should be taken into account when considering switching to new payment methods at the grocery checkout.
When asked what the most important advantage of cashless shopping would be . of respondents named avoiding queues. The second most important benefit . named was the speed with which they could pay for groceries. The third main advantage mentioned . is that contact with people is avoided e.g. in queues. This is an important factor especially since COVID- which is likely to fuel the checkout trend. As speed of checkout is a top priority for consumers SMBs should ensure that the technology they use is fast to use. Easy-to-understand instructions should be posted so that non-technical customers can easily complete their purchases.