the future. How to understand Google SERPs in 2022? complete guide By David Tomas , published on October 19, 2021 A few years ago, Google's SERP ("search engine results page") were very simple: a handful of text ads at the top and right clipping path service and 10 organic results with their title, description and link. Being in the first one practically guaranteed the best organic traffic result. But the old days are behind us. Today the search engine results pages are much more complex and there are a lot of elements that we have to take into account to take advantage of it at an SEO level. We tell you all its secrets!
Do you want to improve your SEO positioning in search engines with the most current techniques ? Click here and download our free e book How to understand the SERP of Google Complete guide The "zero click" searches The great novelty of the Google SERP can be summed up in the concept of " zero click searches ". In essence, Google has been displaying more and more information directly on the results page. Thus, a zero-click search is one in which the user gets the answer they were looking for without clicking on any of the pages that appear in the results.
Today, more than 50% of Google searches are zero clicks. SERPs-guide-for-web-positioning Therefore, the objective of brands in SEO is no longer only to obtain organic traffic to their website, but also to appear in the advanced elements of the SERP to obtain visibility without the need for clicks . Let's see what these "special results" are like and which ones are the most interesting for marketers. Advanced elements of the Google SERPs 1) Featured snippets: the zero position The featured snippet or "zero position" is one of the star elements of search results pages in recent years.