The brand should undoubtedly be on social media. Social media is about building a personal relationship with the people you follow (and those who follow you). It’s almost impossible to build a relationship with a brand. So, should brands be on social media? Only if you treat the brand’s social channel like a receptionist that points you to the right people behind the brand.” – Andrew Davis, author and keynote speaker, Monumental Shift Treat your brand’schannels as the receptionist that points your audience to the people behind the brand, says DrewDavisHere via CMIContent.TO TWEET Be seen (strategically) An absence on social media is noticeably suspicious. Brands should be strategic.
About where and how they engage. Social media is still a top channel to build and strengthen a community. – Jacquie Chakirelis, chief digital strategy officer, Quest Digital/ Great Lakes Publishing Get discovered Brands should absolutely be on social media from a listing standpoint. If someone is searching for your brand on social media, you want to appear legitimate by having your business you lebanon phone number list provide data up to date. – Jane Marie Barnes, account manager, GPO Brands should be onfrom a listing standpoint to appear legitimate to searchers, says the mktg jmb via CMI Content TO TWEET Do it for search While I’m no social media pro, I view social media as important for two reasons: Google and links. From an organic search perspective, a brand’s social media posts still show up in traditional search results.
Google crawls those sites like it does any other. Link to your blog and other on-site content from your social media accounts to increase the number of backlinks (one of Google’s many ranking factors). – Haley Collins, director of operations and content, GPO Consider the platform You can’t lump all the platforms together and call it social media. Each platform has its own intricacies, algorithm, and audience. Look at what you’re trying to achieve, where the audience you want hangs out, and then reach them in a way they want to be reached. A Twitter ad on TikTok ain’t gonna work at all. – Meg.