We can recommend Echobot and the LinkedIn Sales Navigator as examples. The former gives you numerous filter options- for example by location company size industry financial figures or keywords - with which you can filter your target group in a fine-grained manner and thus only receive relevant companies that you can approach in cold calling. In addition Echobot provides you with suitable trigger events such as an expansion or relocation of a company which you can use in your speech to make your cold calling as warm as possible. Assuming you manufacture storage racks and Echobot shows you where companies are currently planning to build a new warehouse.
Then these companies have an acute need that you can address in a conversation. The right contact person with found e-mail address and extension number is included in the Latest Mailing Database tool! With the LinkedIn Sales Navigator you will also find contacts and decision-makers that you can target directly in the popular business network. Below you will find other tools that we can warmly recommend for cold calling. Buy mailing lists By buying address lists you get very directly some names and addresses that you can call bluntly for example. But this method has a few pitfalls: these address lists are often incorrect and often unusable after a few weeks because the data has changed.
You can learn more about the pros and cons of mailing lists in this article. Calling and data protection: what is allowed? Now of course there is a lot of confusion: Am I even allowed to call potential customers at all? Can I email a prospect? And what about LinkedIn - can I just send someone a direct message? First of all: don't panic! Cold calling in via telephone and letter is permitted if you can assume presumed consent (§ Para. No. UWG). A presumed consent usually exists when you are absolutely sure that your product will help the other person.